I've really come to respect Leo Burnett and his work in the advertising industry, but this piece just creeps me out. Maybe it's because I hate clowns... but this whited-out Ronald McDonald clown child should be labeled an advertising "don't."
I'm not even sure what the ad is trying to say. I understand it's announcing the opening of a new location in India, but the copy "Just opened" really throws me off. Did this scary baby hatch from an egg? Not only is the make up on this baby frightening, the expression seems way too fake for me. This child is still too young to be able to eat at McDonalds... I think the company would be wise to stick to pictures of delicious fries and focus on the Golden Arches - not a circus freak baby.
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