Each year ad critics rehash the commercials run during the Superbowl just as critically as John Madden analyzes Tom Brady's last touchdown pass. This year the NFL decided to add a twist of their own to the ad mix and create the "Super Ad." The "Super Ad: Who Wants it More" spotlights various NFL players' personal stories, giving the viewer a taste of what the man under the helmet is like.
Players were asked to spill on-camera their favorite fan story, untold stories, funny stories, or share an awakening moment they experience upon coming to the NFL. Some players, like Brady Quinn, explains why he wants to be in the NFL more than any other player.
48 commercials were filmed, and shown online for fans to select their favorite one. While the winner won't be revealed till game day (February 3rd), all videos are available online. Set up in a true playoff manner, all videos will have to endure winning their division, clinching a spot in the playoff round, with the winner receiving the Superbowl ad trophy.Now if you're not a football fan, you'll spend these 60 seconds loading up your plate of nachos or refilling your beer, but for the rest of us, these are the kind of ads we live for during the Superbowl. It's these stories about the NFL that feeds our addiction, teaches us more about our favorite player, and give us an insight to what is means to be a member of the NFL family.I think this is a great idea because while we all love the beer guzzling commercials, Pepsi promotions, and whatever zany ideas the creative departments concoct, this new element will pull in football fans to watch the ads rather than snooze for five minutes.Trust me, an avid football fan isn't going to race into the kitchen during a break if his favorite quarterback is on TV followed by his favorite beer and then a cool new electronic he just has to have. These ads should keep fans glued to their seat, and open their eyes to the rest of the ads the Superbowl has to offer.
48 commercials were filmed, and shown online for fans to select their favorite one. While the winner won't be revealed till game day (February 3rd), all videos are available online. Set up in a true playoff manner, all videos will have to endure winning their division, clinching a spot in the playoff round, with the winner receiving the Superbowl ad trophy.Now if you're not a football fan, you'll spend these 60 seconds loading up your plate of nachos or refilling your beer, but for the rest of us, these are the kind of ads we live for during the Superbowl. It's these stories about the NFL that feeds our addiction, teaches us more about our favorite player, and give us an insight to what is means to be a member of the NFL family.I think this is a great idea because while we all love the beer guzzling commercials, Pepsi promotions, and whatever zany ideas the creative departments concoct, this new element will pull in football fans to watch the ads rather than snooze for five minutes.Trust me, an avid football fan isn't going to race into the kitchen during a break if his favorite quarterback is on TV followed by his favorite beer and then a cool new electronic he just has to have. These ads should keep fans glued to their seat, and open their eyes to the rest of the ads the Superbowl has to offer.
For more information about the Super Ad - and to watch all 48 videos, please visit the link below.
http://superad.nfl.com/
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