Just when you thought rapper Jay Z had it all, you were wrong. One thing he doesn't have is his own advertising agency. Fear not though, what a famous rapper wants, a famous rapper gets.
In an article by the New York Times, Jay Z is working with Steve Stoute to open Translation Advertising in New York City in hopes of helping markets reach multicultural consumers.
So ya, Jay Z is a cool guy. Admit, you loved his music at one point, but can you really see him ad an ad guru? Celebrities have already taken over our clothing stores, favorite fragrance lines, cars, etc... do they need to meddle any more in our advertising? We see them promoting every sexy, new soda, designer purse, race car, and David Yurman bracelet, so why can't they just keep to looking good and getting paid for it?
I think having a big-name celebrity in the agency can offer some good insight, but I do not feel these celebrities will really contribute to the overall market when they now know nothing less than living off million dollar paychecks.
We need to leave the market research to researchers - not rappers.
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