I think this ad campaign speaks for itself.  I wish we would see more if this in today's advertising. Maybe I'm the only one, but seeing half-naked, starved models showing off the new designer's lines, and hot Abercrombie boys modeling skimpy underwear is getting old.  Many companies could benefit from this type of advertising from Kenneth Cole, not to mention, attract dozens of new consumers to various products.

http://www.kennethcole.com/thinkers/default.asp

Each ad portrays a unique individual. There is a solider who won a Purple Heart, an Israeli and Palestine film directing team, Sikh entrepreneur, a tattooed singer, an HIV positive magazine editor, quadriplegic rugby player, undocumented immigrant, gay married couple w/ a daughter, paralympic athlete and director, and a gay republican.

Each individual tells their story of why they are unique. They do not want sympathy, rather they want respect. This campaign helps portray America as a truly diverse culture, while sending the powerful message of how unique and special people we would not give a second glance to, really are.